Buona la Prima - Episode 44

Pietro Faccio and Sergio Rocco of Buona la Prima take us into their wonderful world dedicated to the video game industry.

The Buona la Prima podcast is a partner of Biunivoca.

In this episode of Buona La Prima we host Marco Mazzaglia to tackle a topic as fascinating as it is complex: designing games and mechanics capable of truly changing the way we think, learn, and behave.

Starting from his experience in the game industry—active since 2008 and involved in around 30 titles—we explore his journey as a Game Design and Game Thinking teacher, arriving at the central point of the episode: the application of Game Thinking in companies and SMEs for training and marketing, going beyond simple “gamification of points and badges.”

Through concrete examples, recurring errors, and real-life cases, we analyze what really works and what remains just theory or smoke. This episode is designed for video game developers, but also for anyone who wants to understand why some experiences leave a lasting impression and others don't.

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