Buona la Prima - Episode 62

Pietro Faccio and Gustav Nisser of Buona la Prima take us into their wonderful world dedicated to the video game industry.

The podcast Buona la Prima is a partner of Biunivoca.

In this episode, Pietro and Gustav delve into the topic of truly understanding your audience in game development together with industry expert Sebastian Forsström. The episode focuses on an often overlooked but fundamental aspect: truly understanding who a video game is aimed at, going beyond genre labels that can be misleading.

Forsström explains how traditional categories aren't always enough to effectively define an audience and how it's more useful to focus on player motivations. Understanding what drives people to play allows for much more precise and targeted marketing and positioning strategies.

Through concrete examples and operational frameworks, the episode shows how to map audiences more accurately, using qualitative data and real player feedback. Actively listening to the community emerges as a key element for developing stronger products and more effective communications.

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